[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/tobonet.cz\/digitalni-a-modni-svet-jak-spolu-souvisi\/#Article","mainEntityOfPage":"https:\/\/tobonet.cz\/digitalni-a-modni-svet-jak-spolu-souvisi\/","headline":"Digit\u00e1ln\u00ed a m\u00f3dn\u00ed sv\u011bt \u2013 jak spolu souvis\u00ed?","name":"Digit\u00e1ln\u00ed a m\u00f3dn\u00ed sv\u011bt \u2013 jak spolu souvis\u00ed?","description":"Dv\u011b zd\u00e1nliv\u011b nesourod\u00e1 odv\u011btv\u00ed \u2013 digit\u00e1ln\u00ed a m\u00f3dn\u00ed. Jak spolu souvis\u00ed? A jak\u00fd dopad to m\u00e1 na tvorbu m\u00f3dy, jej\u00ed prodej a propagaci? Asi se…","datePublished":"2019-05-24","dateModified":"2019-05-24","author":{"@type":"Person","@id":"https:\/\/tobonet.cz\/author\/#Person","name":"","url":"https:\/\/tobonet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tobonet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/tobonet.cz\/wp-content\/uploads\/img_a345400_w2042_t1559059848.jpg","url":"https:\/\/tobonet.cz\/wp-content\/uploads\/img_a345400_w2042_t1559059848.jpg","height":0,"width":0},"url":"https:\/\/tobonet.cz\/digitalni-a-modni-svet-jak-spolu-souvisi\/","wordCount":420,"articleBody":"Dv\u011b zd\u00e1nliv\u011b nesourod\u00e1 odv\u011btv\u00ed \u2013 digit\u00e1ln\u00ed a m\u00f3dn\u00ed. Jak spolu souvis\u00ed? A jak\u00fd dopad to m\u00e1 na tvorbu m\u00f3dy, jej\u00ed prodej a propagaci? Asi se shodneme, \u017ee digit\u00e1ln\u00ed sv\u011bt dnes ovliv\u0148uje snad v\u0161echny ostatn\u00ed odv\u011btv\u00ed na\u0161eho \u017eivota a sv\u011bt m\u00f3dy, n\u00e1vrh\u00e1\u0159stv\u00ed a obchodov\u00e1n\u00ed s\u00a0m\u00f3dou na tom nen\u00ed v\u016fbec jinak.Tvorba m\u00f3dy Tvorba m\u00f3dy pro\u0161la b\u011bhem n\u011bkolika posledn\u00edch desetilet\u00ed ohromnou zm\u011bnou. P\u0159edev\u0161\u00edm v n\u00e1vrh\u00e1\u0159stv\u00ed se za\u010daly pou\u017e\u00edvat po\u010d\u00edta\u010dov\u00e9 programy ur\u010den\u00e9 na tvorbu grafiky, co\u017e naprosto zm\u011bnilo dosud zaveden\u00e9 postupy. Do doby roz\u0161\u00ed\u0159en\u00ed po\u010d\u00edta\u010d\u016f se toti\u017e v\u0161e kreslilo ru\u010dn\u011b, u toho sice n\u011bkte\u0159\u00ed n\u00e1vrh\u00e1\u0159i z\u016fstali, ale v\u011bt\u0161ina z\u00a0nich p\u0159e\u0161la pr\u00e1v\u011b na pr\u00e1ci s\u00a0po\u010d\u00edta\u010dovou grafikou.Digit\u00e1ln\u00ed tisk a technologieDigit\u00e1ln\u011b poti\u0161t\u011bn\u00e9 l\u00e1tky za\u010daly zaplavovat trh a dnes u\u017e jsou naprosto b\u011b\u017enou v\u011bc\u00ed. Digit\u00e1ln\u00ed tisk se stal sou\u010d\u00e1st\u00ed m\u00f3dy a barevn\u011b poti\u0161t\u011bn\u00e9 oble\u010den\u00ed je sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota. Tak\u00e9 tvorba syntetick\u00fdch modern\u00edch vl\u00e1ken je v\u011bt\u0161inou vytv\u00e1\u0159ena v\u00a0souladu s\u00a0digit\u00e1ln\u00edmi syst\u00e9my.Prodej m\u00f3dyProdej m\u00f3dy se zm\u011bnil s\u00a0p\u0159\u00edchodem po\u010d\u00edta\u010d\u016f a online obchod\u016f docela z\u00e1sadn\u011b. Obchody se ji\u017e dnes zam\u011b\u0159uj\u00ed sp\u00ed\u0161e na prodej m\u00f3dy p\u0159es internet ne\u017e v\u00a0kamenn\u00fdch prodejn\u00e1ch. Pro\u010d? Proto\u017ee je to levn\u011bj\u0161\u00ed, lidmi velice obl\u00edben\u00e1 forma nakupov\u00e1n\u00ed. I pokud lid\u00e9 nakupuj\u00ed v\u00a0kamenn\u00e9m obchod\u011b, \u010dasto se nejprve pod\u00edvaj\u00ed na internetu do datab\u00e1ze a vyberou si \u010d\u00e1st zbo\u017e\u00ed, kter\u00e9 by si r\u00e1di po\u0159\u00eddili. Pro\u010d? Proto\u017ee p\u0159ehled o nab\u00eddce je lep\u0161\u00ed si ud\u011blat dop\u0159edu.Informovanost a udr\u017eiteln\u00e1 m\u00f3daV\u011bt\u0161ina lid\u00ed se dnes za\u010dala zaj\u00edmat o \u017eivotn\u00ed prost\u0159ed\u00ed a to p\u0159edev\u0161\u00edm za pomoci internetu. Tohle se t\u00fdk\u00e1 i m\u00f3dy a jej\u00ed tvorby pro\u010d? Proto\u017ee takov\u00e1 udr\u017eiteln\u00e1 m\u00f3da je velk\u00fdm tah\u00e1kem a jak jinak o n\u00ed informovat, ne\u017e za pomoc\u00ed internetu, a soci\u00e1ln\u00edch s\u00edt\u00ed? Stejn\u011b tak informace o slev\u00e1ch \u010di akc\u00edch se dob\u0159e dost\u00e1vaj\u00ed mezi v\u011bt\u0161\u00ed mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f za pomoci digit\u00e1ln\u00edch vymo\u017eenost\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                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